E! snags Discovery marketing professional

As Discovery Communications snags a classic NBCUniversal professional to use its digital companies, NBCU cabler E! has attracted on Discovery Funnel professional James Hitchcock to think about over as professional V . p . of promoting, verifying to internet prexy Suzanne Kolb. Hitchcock labored as marketing and branding officer at Discovery, controlling that net's marketing and branding programs and developing campaigns and techniques across various distrib shops. Before that publish, Hitchcock labored at MTV Systems as senior V . p . of promoting and artistic for CMT. Within the new role, Hitchcock will oversee and direct all marketing for E! -- the job description includes oversight of advertising, branding, strategy, and promotion across all of the E! platforms. Contact Mike Thielman at mike.thielman@variety.com